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BizReport : June 4, 2009 Archive

June 4, 2009 Archive

Social Marketing | June 04, 2009

Social news site hopes users dig ads

Digg is introducing a new ad format - Digg Ads - which will give users the ability to vote up, or vote down, a marketing message and advertisers the ability to get real-time ad performance statistics. >>

Ecommerce | June 04, 2009

NRF forecasts Father's Day online spend to fall

The National Retail Federation says it's traditional socks, neckties and family entertainment for Father's Day this year, but the average spend among Americans will be down on last year. >>

Mobile Marketing | June 04, 2009

New platform offers GPS location-based ads

This week Technocom has launched SpotOn GPS, a first of its kind ad solution for US marketers. SpotOn GPS gives marketers access to the first navigation and search app integrated with mobile marketing. >>

Advertising | June 04, 2009

AdSide tapped to serve ads throughout HealthCastle network

Health and nutrition portal HealthCastle has chosen Doclix-owned AdSide to serve ads to in-market health consumers. HealthCastle is the top health and nutrition portal according to Alexa rankings, meaning that consumers are returning to the website because of the quality of content. AdSide will serve cost per click (CPC) text ads throughout the diet, nutrition and fitness sections of the website, giving marketers access to this highly engaged and motivated consumer base. >>

Advertising | June 04, 2009

Tremor Media releases in-stream ads

Video advertising network Tremor Media has released new video formats that may help marketers better monetize clips. vChoice gives marketers the ability to advertise in-stream and give consumers the opportunity to view additional content from the same player. >>