BizReport : June 3, 2009 Archive

June 3, 2009 Archive

Trends & Ideas | June 03, 2009

ESA releases gaming demographic facts and figures

The popularity of computer and video games is rising and new reports show that not only are the numbers of gamers swelling, but their demographic diversity is broadening, too. >>

Internet | June 03, 2009

YPartnership study reveals online travelers' first port of call

What's the first site that holiday makers visit when selecting which destination to head for, which airline to use or which hotel/resort to stay at? New findings from YPartnership shine a light on online travelers' use of the Internet to plan and book trips. >>

Trends & Ideas | June 03, 2009

Study: Exhibition industry embraces digital media

A study from The Center for Exhibition Industry Research (CEIR) has found that over half of corporate exhibitors and exhibition management professionals consider digital marketing to be a vital or lead tactic in the execution of live events. >>

Research | June 03, 2009

Why all marketers should care about e-books

Whether you're into literature, a hot romance or a fictionalized account of a sports season, you've probably noticed that there are as many e-book titles as traditional titles. Those e-book numbers will only increase as we speed through the 21st century, according to a recent report from In-Stat. >>

Email Marketing | June 03, 2009

Silverpop: Drag and drop email solution

Want an easier way to create an email campaign? Silverpop believes they have it in the new Campaign Graphical User Intervface (GUI) which gives email marketers the ability to drag and drop campaign information into email much the way video editors can drag and drop into a video ad. >>

Social Marketing | June 03, 2009

Facebook, MySpace fight for top ranking

The two biggest social networks have distinctive offerings for marketers: engagement with video and engagement with site. According to a new report from Nielsen, MySpace continues to be the go-to social network for video, but Facebook has seem time spent on-site skyrocket by 700%. >>