BizReport : June 2, 2009 Archive

June 2, 2009 Archive

Research | June 02, 2009

Turkey has most engaged European Internet audience

While Germany may have the largest Internet audience in Europe, it is Turkey that has the most engaged online population, according to new data from comScore's World Metrix audience measurement service. >>

Research | June 02, 2009

comScore introduces new digital audience measurement solution

comScore has this week announced the introduction of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. >>

Social Marketing | June 02, 2009

BuzzLogic launches conversational dashboard

Online ad network and platform BuzzLogic has launched the new Conversational Advertising Dashboard to marketers interested in getting more from the buzz surrounding their products. The dashboard offers marketers the ability target messages to social consumers. >>

Research | June 02, 2009

Top categories for coupon use

When it comes to coupons, more consumers are using them. However, coupon clippers and printers are using coupons more when the coupons are in certain categories. According to research from Coupons, Inc., the top coupon categories in April were Cereals, Baking Ingredients and Entertainment. >>

Search Marketing | June 02, 2009

Heavy searchers aren't engine-loyal

When it comes to searching, not just any search engine will do. In fact, according to a recent report from Nielsen, many search engines will do. Sound wrong? It isn't. Nielsen researchers found that when it comes to heavy searchers, nearly three-quarters use more than one search engine each month. >>

Research | June 02, 2009

Twitter not attracting Gen Y'ers like socnets

A poll of Generation Y'ers has found that while social networking is definitely a hit with the generation, Twitter hasn't yet caught on. >>