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BizReport : Social Marketing : May 11, 2009


Wildfire platform brands interactive promotions

If you're new to the social networking space or are just beginning to research the benefits of branding a social site to interact with consumers, a new tool from Wildfire could help. The technology company has released a tool which allows corporations, small businesses and marketing agencies to quickly create branded, interactive promotions in the social space.

by Kristina Knight

Using the platform marketing agencies and brands can quickly create branded sweepstakes, contents or even post incentive-based surveys to engage users. The apps created can be published simultaneously on multiple social networks as well as a company website so that users can 'play' in any location.

Although branded micro-sites have been raging through the web for several months, many marketers have had more trouble creating applications like contests, give-aways and surveys which were compatible with all social spaces; by creating one app which can be published to several social sites, marketers can spend less time doing the grunt work and more time engaging the consumer base.

Why interactive promotions? Because unlike a straight display, rich media or video ad, interactive promotions give the consumer a reason to watch, look or play - an incentive. According to a JupiterResearch study up to half of online consumers play sweepstakes monthly and more than 20 million consumers report entering contests or sweepstakes weekly.

By incentiving a social space, marketers not only engage consumers but invite them back to check the next month's or quarter's contest, sweepstakes or give-away.






Tags: branded microsites, branded promotions, interactive promotions, social marketing, Wildfire








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