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BizReport : Blogs & Content archives : May 29, 2009


The value of comments on blogs

Are you encouraging comments on your blog posts and committing time to involving yourself with the ensuing conversation? If not, you aren't getting the most out of your blog.

by Helen Leggatt

An interesting article over at WebProNews discusses the value of comments left on blog posts. The author, Chris Crum, demonstrates how comments add value not only to readers but advertisers and publishers, too.

"Advertisers get more clicks. Publishers get more money from advertisers. Readers get more valuable content - not only from the comments, but because if the publisher is doing well financially, they'll be able to keep providing the content," writes Crum. "Everybody wins. Furthermore, the publisher will be more inclined to post on subjects of interest, because they will attract comments, and the cycle continues."

What can a blogger do to encourage comments? First the basics - ask a question and make it easy for readers to leave their response. Other considerations include keeping the tone informal, involving oneself in the conversation and providing a way for commenters to be kept abreast of the developing thread.

For reasons why people leave comments, check out the comments left on Stephen J. Dubner's New York Times article on the topic from earlier this year.






Tags: blogs, commenters, comments, content, conversation, WebProNews








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  • Thanks for the great suggestion. My particular market, baby boomer entrepreneurs, tends to still have a large segment of observers in social media as compared to active participants. Your comment reminds me to make participation easy and less threatening. I will follow up on your excellent suggestion.

    Shallie Bey

    Smarter Small Business Blog





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