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BizReport : Blogs & Content archives : May 07, 2009

Study: Women use blogs, not socnets, to source information/opinion

Women are using social media more than ever before to compare prices, post product recommendations and keep in touch with others, but there appears to be a dividing line when it comes to which media they use for each activity.

by Helen Leggatt

Women use blogs and message boards to converse with their peers and source information and keep social networks for staying in touch with family and friends. Such are the findings of the 2009 Women in Social Media Study by Blogher, iVillage, and Compass Partners.

Three-quarters of the women involved in the study said they use social networks purely for staying in touch and socializing with others. They don't tend to use the networks to source information or refer to them when making purchasing decisions. Instead, women turn to blogs for information (64%), advice/recommendations (43%) and opinion (55%).

The time women spend online is replacing traditional media activities such as watching TV, listening to the radio and reading newspapers and magazines, found the study (.pdf).

"The scale of social media usage among U.S. women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice," said Elisa Camahort Page, BlogHer co-founder and COO, in a recent announcement.

"At a time when the economy is top of mind for more than 70% of these active social media participants, women who blog are turning to online resources, including blogs, to help them make their day to day purchasing decisions."

Tags: BlogHer, blogs, iVillage, message boards, opinion, purchase decision, social media, social networks, source information, women

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