Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Ecommerce archives : May 01, 2009
Shop.org: What attracts consumers to a particular online retailer?
While online shoppers still rank price as a significant deciding factor when choosing which online retailer to buy from, a recent NRF and Shop.org study found that other elements also come into play.
No matter what the gender, age, income or location of an online shopper, it appears that price is the number one persuader to shop at a particular online store. Price, or "sales and price discounts", was quoted by 67% of women and 58% of men in the study of over 4,000 adults over the age of 18, conducted in April this year by BIGresearch.
However, other factors are also taken into consideration by consumers. Shop.org found that after price, shipping offers played a significant role, particularly among women, those earning over $50,000 per annum and older age groups.
In third and fourth place were "everyday low prices" and the assortment of merchandise made available.
"Times may be tough, but it appears that steady, value-based pricing (vs. ongoing, unpredictable sales that may confuse or cause customers to hesitate), as well as an appealing and well-managed merchandise assortment, are critical components in the retailer's competitive arsenal," wrote Shop.org's Head of Research, Fiona Swerdlow.
"Offering an overly pared down (even boring!) assortment - all short term economic benefits thereof aside - appears simply to imperil the retailer's ability to capture sales and customers both in the short and longer term."
Tags: BIGresearch, discounts, merchandise, online consumer, online retail, online retailer, online shopping, price, shipping offers, Shop.org
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Expert: How Covid-19 will impact merchants in 2021
- Expert: How a newsletter could change your business
- Reports underline changes in how people now shop
- Study: Customer ID a problem for brands, publishers
- How to Optimize WooCommerce for Higher Conversion Rates
- Report: US imports up 8% for 2020
- How to optimize with AI to improve the customer experience
- Study: Security top of mind for merchants