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BizReport : Advertising archives : May 06, 2009


RGM Group launches with plans to focus on affluent demographics

Luxury - focused marketers could get a boost from newly formed RGM Group. The online media firm launched with week with a focus on affluent consumers. The firm targets consumers with household incomes over $100,000 per year.

by Kristina Knight

RGM Group unifies Razavi Global Media, JustLuce, LuxeCreative and Interluxe Media under one umbrella. Together, the reach of RGM Group exceeds 35 million unique luxury minded consumers each month.

Publishers and advertisers in the network have the ability to target highly fragmented demographics.

"In any economic climate, it is critical for premium advertisers, agencies, and publishers to marry high-quality content with advertising inventory and creative builds that are truly targeted, relevant and complementary to one another," said Kamran Razavi, RGM Group CEO and Founder. "Now more than ever, the time is right to launch the RGM Group, as both revenues and demand for our combined divisions' services reached record levels in the first quarter of 2009. This reflects the viability of our platform in effectively bringing affluent-focused publishers, advertisers, and consumers together."

RGM uses a suite of custom advertising offerings. InterLuxe Media is a premium publisher and advertising network giving marketers access to luxury content channels including travel, food/wine, automotive, professional and music. JustLuxe is one of the largest affluent-focused publications, drawing in two million unique users each month to content channels including aircraft, travel, architecture and automotive. Finally, LuxeCreative helps marketers develop and deploy campaigns across a wide spectrum of creative builds.






Tags: luxury advertising, luxury brands, online advertising, RGM Group








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