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BizReport : Search Marketing : May 07, 2009

Optimize images for search

There's an area that is often overlooked in SEO and that's images. Just like the words on a website, images generate traffic and links, too.

by Helen Leggatt

In terms of aesthetics, images are an integral part of website design. They break up a copy-heavy page and give site visitors instant visual stimulation. In terms of SEO, images can be optimized and bring additional visitors to a website.

There are many ways in which to optimize images for search engines, here are just five that you can implement right now.

1. Boost internal linking and traffic by linking images to relevant articles and/or blog posts on your website. If you are sending out press releases or contributing articles to other websites, provide an image link.

2. Give image filenames a title that reflects the content and is descriptive such as "1998 black Ford Falcon" instead of "98FFblck1.jpg". Imagine describing the image to a blind person.

3. Check images aren't being filtered out in Google Safe Search Filter.

4. Keep images fresh. If you're targeting high popularity keywords it's worth experimenting with re-uploading images. Image freshness is a contextual clue for the search engines and could affect relevancy.

5. Further increase relevancy by optimizing the page the image appears on. Search engines look at text surrounding an image to determine relevancy.

For more great tips, check out Saptarshi Roy Chaudhury's recent Search Engine Journal post.

Tags: images, links, search engine optimization, SEO, traffic

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