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BizReport : Mobile Marketing : May 09, 2009

Mobile phones turn into barcode scanners

New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together.

by Helen Leggatt

Mobile messaging service Skycore showcased its Mobile Delivery, Authentication and Redemption (mDAR) technology at the recent Wireless Enterprise Symposium. Essentially, it turns mobile devices into 2D barcode readers by photographing and then decrypting the codes.

It's technology like this that can be used to give on-the-spot discounts, provide in-depth product information while the consumer stands in the aisle or allow access to price comparison data. As consumers become increasingly mobile, and rarely without their phones, mobile marketing and the role it plays in a bricks and mortar store is a hot topic.

"Our mDAR technology is a revolutionary service enabling virtually any business or organization to use mobile barcodes. It's an end-to-end service that allows you to create and deploy redeemable tickets and coupons with complementary text and multimedia content and send it cross-carrier to your customers' mobile handsets," said rich Eicher, founder and CEO of Skycore.

"Redeeming 2D barcodes is easier now, too, since users can choose smart phones or other 2D scanning devices," he added.

Tags: barcode, barcode scanner, bricks and mortar, coupons, in-store, mobile phones, promotion, redemption, Skycorp, smart phones

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  • Helen: thanks for taking the time and effort to update your readers on what I think is a very promising technology. NPR had a story the other day on mobile phones that had an interesting discussion about barcode technology ("Mobile Phones Do Much More Than Make Calls"). I've also seen research that indicates mobile phones are becoming more integrated into consumers day-to-day activities (banking social life, etc.).

    Also I would like to mention an application by Agorasys (I am on the development team). Agorasys has developed an application for mobile phones that allows a consumer to scan a barcode and determine if the item scanned has been recalled by the FDA. The application is called RecallCheck, and you can see details at The application is convenient, fast, easy to use, and very inexpensive.

    Thanks again and Best Wishes,

    Scott Charles

    PlumbBob Market Research



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