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BizReport : Search Marketing : May 25, 2009

Microsoft's Kumo offers semantic, ecommerce options

Microsoft's new search engine, Kumo, could be the search engine that changes how and when consumers search online. The search engine is still in the works, but according to several reports, the engine will offer a new focus on organic results, layout and advertising.

by Kristina Knight

Rather than relying on search keywords or phrases, Kumo is said to emphasize images and videos on a website. The engine is also said to filter data and e-commerce so that users receive more information such as in stock items and prices rather than information about the e-tailer itself.

Kumo gives consumers a three-column layout, which search results in the middle column, sponsored search terms on the right and related searches or search history information on the left. Searchers can also find past queries much more quickly when returning to a search page, according to a report from PCWorld. The results are categorized by the actual query so that if a consumer were to search for "Bose Lifestyle 48", the categories would be images, reviews, manuals, etc. But, if a consumer were to search for "Christina Aguilera", the categories would include Christina's song lyrics, concert tickets, biography information, etc.

So far a launch date has not been announced for the Kumo engine, but it was tested internationally in March.

Tags: Kumo, Microsoft, search engines, search marketing, search queries

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