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BizReport : Social Marketing : May 27, 2009


Iconic luxury accessory brand boosts online presence

Luxury accessory designer, Louis Vuitton, has boosted e-commerce efforts in the last few weeks with a new Twitter account and its first-ever online new product debut.

by Helen Leggatt

Online followers of fashion have been given an exclusive opportunity to purchase a new product before it hits the stores. In a first for the iconic French luxury brand the "Totally Monogram" tote bag is being offered exclusively online until June 1, when it will be made available in-store.

On the same day as the tote bag launch, May 15, Louis Vuitton's Twitter account was activated and they began promoting the tote bag offer as well as alerting followers to their relatively new website, louisvuitton.com, following the redevelopment of online retailer eLuxury.com.

"With this new presence on Twitter, we hope to provide not only additional customer service to our clientele, but also a unique look at all aspects of Louis Vuitton," said Daniel Lalonde, President and CEO of Louis Vuitton North America. "This new forum will allow us to communicate the extensive characteristics of the brand to a broader group and offer followers an exceptional experience with Louis Vuitton."

Louis Vuitton's new website http://www.louisvuitton.com offers visitors insight into the brand and provides background information on its heritage, craftsmanship, and collaborations, as well as unique video clips and images of advertising campaign shoots, fashion shows and events.






Tags: brand, customer service, e-commerce, Louis Vuitton, social media, Twitter








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