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BizReport : Advertising : May 19, 2009


DoubleVerify launches real-time ad insertion tracking system

Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.

by Helen Leggatt

doubleverify-logo.jpgDoubleVerify, a company that tracks online ad insertion orders, has raised sufficient funding to support this week's launch of its real-time verification service. The $3.5 million in funding was led by Blumberg Capital.

The system crawls web pages and searches for misplaced ads. When identified the program creates a snapshot of the web page and flags it for investigation. This give marketers the opportunity to track ad campaigns and determine whether they have been delivered as agreed, cut out wasted spending and potentially safeguard a brand's reputation.

Ultimately, what the system offers is accountability and transparency to online advertising.

"Marketers and their agencies have been flying blind for too long," said Oren Netzer, co-founder and CEO of DoubleVerify. "Now that digital marketing has become an important part of the marketing strategy and significant resources are being devoted to it, marketers need to know that they are getting what they paid for."

DoubleVerify claims that a number of blue chip clients have already signed up including a top bank, telecommunication firm and pharmaceutical company.

Tags: accountability, ad insertion, ad placement, DoubleVerify, marketing budget, real-time, tracking










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  • Rosemary K.

    I want "doubleverify.com" off of my searches. It slows my searches way down and causes problems when completing forms. TAKE IT OFF NOW!!!



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