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BizReport : Search Marketing : May 08, 2009


ClickForensics upgrades Click Fraud Fighter solution

With click fraud rising, many marketers are turning away from paid search in favor of other advertising categories. Still, search marketing is one of the best ways to reach consumers and increase traffic to ecommerce websites.

by Kristina Knight

An upgraded offering from ClickForensics could help by giving ad networks, publishers and advertisers to better identify convertible traffic. By targeting higher quality traffic, marketers have a better chance at converting sales and increasing campaign ROI.

The platform works by identifying click fraud and blocking the worst performing traffic, which helps marketers improve conversion rates.

"Monitoring and processing billions of clicks across the industry's top ad networks, online publishers, search engines and advertiser web sites means we have one of the best vantage points for identifying what does and doesn't work in online advertising," said Paul Pellman, CEO of Click Forensics. "Our new platform helps customers pinpoint and increase the flow of highly-convertible traffic in real-time, which ultimately improves the results of their online campaigns."

Click Forensics monitors online media traffic to more than 300 advertising networks, monitoring clicks from the top search engines, leading publisher and advertiser websites.

"[It] can also help us identify higher quality traffic that improves sales revenue performance for our clients" said Josh Edis, Global Head of search ad network Searchworld. "This makes it easier for us to distinguish our ad network from others in the market by delivering only the best traffic quality possible. As a result, our ad distribution clients and supplier partners generate more business."






Tags: advertising networks, Click Forensics, click fraud, online advertising, paid search, search marketing








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