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BizReport : Viral Marketing : May 04, 2009

Are you using video correctly?

More online marketers are turning to online video to engage the sometimes fickle online audience each month. But, are these marketers getting the most from their video campaigns? In many cases no according to Fliqz CEO Benjamin Wayne. Why is that? According to Mr. Wayne it is because marketers still aren't sure what to do with video.

by Kristina Knight

"Many marketers look at video as 'another' content source and don't think about how to use video to drive their business. Too many are thinking they 'have to' have video because Competitor X is using online video," Mr. Wayne said. "When what they need to do is integrate the video content with the rest of the on-site content."

Sounds simple enough. Here are three examples of websites working with Fliqz to use video to enhance the overall website content.

First, The website created a social network called "Shock and Awe". This video and photo sharing hub was created specifically for image/video sharing. The website promotes the social network, video and phone content through email. "Year over year they are seeing site traffic quadruple," said Wayne. "By promoting video and cross-marketing, they are using their community to build and engage."

Next up, The automotive website is producing video for the consumers frequenting the site. Video is the primary form of engagement for, rather than an 'addition' to already produced content.

Finally, TMobile. The mobile provider is using video on the backend of their website to enhance internal communications, staff training and other in-house content. This is a way of ensuring that their message, branding and content is consistent from the corporate to the consumer level.

Tags: Fliqz, online video, video advertising, video content, video tips

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