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BizReport : Advertising archives : May 06, 2009

Alloy Media + Marketing adds tweens to expanded platform

Youth-focused media company Alloy Media + Marketing has expanded it's advertising network, focused on the tween market. Tweens are between the ages and 8 and 12. Alloy Media Network has added content and advertising network to the portfolio, giving marketers a new hold on the younger marketplace.

by Kristina Knight

The network gives brand marketers scalable video and banner display ads, focused on the tween demographic; the ads are served in parent-friendly, monitored environments.

"We're excited to extend the benefits of the network to a wide range of marketers and allow them to optimize campaigns that focus on this large and sought-after consumer group, and which also gain the seal of approval and attention of a large community of moms," said Jamie Elden, VP, Digital and Branded Entertainment for Alloy Media + Marketing. "Tweens make up a considerable share of the online youth market and represent an attractive demographic for a wide range of age-appropriate advertisers. The addition of highly targeted is a natural progression for Alloy and affords our clients an efficient and effective advertising environment."

The networks includes properties such as "The Clique", "The Sloane Sisters" and "Jonas Brothers Fan" among others. All properties in the network are entertainment, education and gaming platforms focused on the tween demographic.

Tags: Alloy Media + Marketing, banners, display ads, online advertising, tween demographic, tweens, video ads

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  • Sigh

    'Youth-focused media company Alloy Media + Marketing has expanded it's advertising network, focused on the tween market.'

    ITS, goddammit. ITS! Not it's.

    I weep for the state of education.



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