May 29, 2009 Archive

Internet | May 29, 2009

Telmetrics: URLs in print Yellow Pages ads boost leads

Displaying a URL within a print Yellow Pages ad increases overall leads driven by print Yellow Pages by 78%, according to new data released by Telmetrics. >>

Advertising | May 29, 2009

Display ads added to AdSense link unit results

Google AdSense publishers that feature link units on their websites can now benefit from improved revenues thanks to image ads embedded in the link unit. >>

Blogs & Content | May 29, 2009

The value of comments on blogs

Are you encouraging comments on your blog posts and committing time to involving yourself with the ensuing conversation? If not, you aren't getting the most out of your blog. >>

Advertising | May 29, 2009

Is online video going primetime?

If you're not already using online video, you could be missing the boat. That, according to Lightspeed Research, whose new report finds that there is no better time to begin a video campaign than right now. The report is part of Trendstream's new Global Web Index; Lightspeed Research powered the survey. 1000 active online consumers from 16 to 65 were surveyed. >>

Advertising | May 29, 2009

Lotame: Ad impact is felt after two seconds

Make it pop has never had more impact than in a new study from Lotame. Researchers found that the impact of an online ad is felt after 2.4 seconds, is at its zenith at 40 seconds and quickly fades after 113 seconds. What does this mean for marketers? No matter what type of ad is used, the ad has to pop. >>

Search Marketing | May 29, 2009

Google tops search metrics, but maybe not consumer intent

The latest metrics in the land of search report very familiar rankings. Google continues to lead the pack, by a rather large margin, followed by MSN, Yahoo and Ask.com. But, is having the most searches enough now? One executive doesn't believe it is. >>

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