May 28, 2009 Archive

Research | May 28, 2009

Nielsen: Mommy blogger power grows

Recent research from Nielsen Online found that mommy bloggers are an online force to be reckoned with as their number, and power, continues to rise. >>

Social Marketing | May 28, 2009

Baby Boomers abandoning Facebook?

At the start of the year they were flocking to Facebook, but now it seems they're leaving in droves. Inside Facebook's latest usage report shows that Baby Boomers were the only demographic to experience an overall drop in numbers. >>

Trends & Ideas | May 28, 2009

UK Study: In-game ads reach affluent, brand-literate young men

It's been widely reported that gamers actually quite like ads in their games. Many (65%) believe in-game ads add to the realism of a gaming environment and 55% go so far as to say ads "look cool". >>

Email Marketing | May 28, 2009

Symantec: Spam spikes 5%

If you noticed a bit more spam in your inbox over the past month, you aren't alone. According to the latest Symantec MessageLabs report, spam spiked 5.1% to reach just over 90% of all corporate emails. Are spammers becoming smarter about their messages? Or are they just working harder? >>

Search Marketing | May 28, 2009

Free tools allow searchers to 'dyve' deeper into results

Deep Web's research engine, DeepDyve, has release three new tools to help searchers and websites get more from search queries. The tools allow websites and bloggers to display related articles and return search results directly into websites and blog posts, giving users more of what they want - and keep them on-site longer. >>

Research | May 28, 2009

Report: Apple tops female tech lists

When it comes to technology, women are more likely to be enamored of Apple than Microsoft according to a recent report from Solutions Research Group. Why does this matter? Because knowing which brands different demographics favor does spell the difference is a successful and an unsuccessful ad campaign. >>

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