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BizReport : May 22, 2009 Archive

May 22, 2009 Archive

Search Marketing | May 22, 2009

Are longer search queries reducing ad coverage?

New data from comScore shows that while the number of searches being conducted is up considerably, paid clicks have shown a much slower rate of growth. Why? >>

Email Marketing | May 22, 2009

Borrell predicts demise of direct mail, rise of email

As more businesses abandon direct mail in favor of email, the paper-based medium is spiraling into a precipitous decline, finds new research from Borrell Associates. >>

Mobile Marketing | May 22, 2009

Mobile opt-in proximity marketing service to launch soon

French telecoms equipment manufacturer Alcatel-Lucent has partnered with location-based ad services provider 1020 Placecast to develop a proximity marketing mobile ad service to subscribers. >>