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BizReport : May 20, 2009 Archive

May 20, 2009 Archive

Advertising | May 20, 2009

Study: Consumers less responsive to advertising

New research from marketing effectiveness tracking company, The Fournaise Marketing Group, shows that consumers were less responsive to ads during the first quarter of 2009 compared with the same period last year. >>

Advertising | May 20, 2009

Ad-ology: Keep advertising in tough times

Ceasing to advertise during economically challenging times could harm your business, according to recent research from Ad-ology Research. >>

Mobile Marketing | May 20, 2009

Radio/SMS hot mix for Taco Maker

A Mexican food outlet in the U.S. has put an increase in same-store sales down to investment in a mobile marketing strategy, reports QSR Magazine, demonstrating how a creative and strategic multi-channel campaign can boost response. >>