BizReport : May 11, 2009 Archive

May 11, 2009 Archive

Email Marketing | May 11, 2009

Subject lines important component of email marketing campaign

Many marketers spend more time honing the main body copy of an email than they do the subject line. However, first impressions count and if an email subject line doesn't catch the eye what's the use in great body copy? >>

Internet | May 11, 2009

Web usability study reveals need for speed

Men like it fast and easy while women prefer easy and accessible. What am I talking about? Web usability. New research from Southern Illinois University has found that there are specific gender differences when it comes to surfing preferences. >>

Search Marketing | May 11, 2009

Hitwise: Google's search share continues to grow

It's no big surprise. Google accounted for almost 73% of all U.S. searches conducted in April, according to recent data from Hitwise. >>

Social Marketing | May 11, 2009

Wildfire platform brands interactive promotions

If you're new to the social networking space or are just beginning to research the benefits of branding a social site to interact with consumers, a new tool from Wildfire could help. The technology company has released a tool which allows corporations, small businesses and marketing agencies to quickly create branded, interactive promotions in the social space. >>

Research | May 11, 2009

Aberdeen Group: Follow brand management principles

If you're not already following the best practices for online brand reputation management, chances are your online rep could stand a little improvement. That, according to a recent report from the Aberdeen Group, which indicates that brands who manage reputation are about two times as likely to increase shareholder value. >>