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BizReport : May 7, 2009 Archive

May 7, 2009 Archive

Domain Names | May 07, 2009

Study: Ads featuring generic domain names attract more clicks

Using a generic domain name in PPC ads attracts more clicks than when a non-generic domain name is used, according to a recent study by U.K.-based domain retailer Memorable Domains. >>

Blogs & Content | May 07, 2009

Study: Women use blogs, not socnets, to source information/opinion

Women are using social media more than ever before to compare prices, post product recommendations and keep in touch with others, but there appears to be a dividing line when it comes to which media they use for each activity. >>

Search Marketing | May 07, 2009

Optimize images for search

There's an area that is often overlooked in SEO and that's images. Just like the words on a website, images generate traffic and links, too. >>

Advertising | May 07, 2009

VideoEgg introduces attention metric

A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising. >>



Blogs & Content | May 07, 2009

Study: Web-to-TV could reach $3 billion in revenue

Consumers in the know are already turning to online video. Very soon, most consumers will be logging on to the Internet to watch their favorite programs and that could drive up to $3 billion in revenue for Web-to-TV streaming services by 2013. >>