BizReport : May 6, 2009 Archive

May 6, 2009 Archive

Social Marketing | May 06, 2009

IAB releases standard definitions for social media metrics

In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. >>

Ecommerce | May 06, 2009

Coupons increasingly popular with younger consumers

There have been many reports out recently that seem to demonstrate the increasing use of coupons and the general consensus is that their use is up - whether on- or offline. >>

Ecommerce | May 06, 2009

Are you tracking website abandonment? Few are.

In order in increase conversions and grow sales, online retailers need to know the reason why some consumers abandon their website, whether or not they visit a shopping-cart page. >>

Advertising | May 06, 2009

RGM Group launches with plans to focus on affluent demographics

Luxury - focused marketers could get a boost from newly formed RGM Group. The online media firm launched with week with a focus on affluent consumers. The firm targets consumers with household incomes over $100,000 per year. >>

Advertising | May 06, 2009

Alloy Media + Marketing adds tweens to expanded platform

Youth-focused media company Alloy Media + Marketing has expanded it's advertising network, focused on the tween market. Tweens are between the ages and 8 and 12. Alloy Media Network has added content and advertising network Tween.com to the portfolio, giving marketers a new hold on the younger marketplace. >>

Advertising | May 06, 2009

Study: Too many advertising networks?

Advertising networks may be popping up all over the Internet, but according to the Third Annual Online Ad Network Study from Collective Media, this may not be a good thing. Researchers surveyed 500 online media decision makers and in the end more than 70% said there are now too many advertising networks muddying the online waters. >>