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BizReport : May 5, 2009 Archive

May 5, 2009 Archive

Internet | May 05, 2009

BIC sponsorship means close shave for gamers

One of the most recognizable brands in the world of men's grooming has become the official sponsor of one of the Internet's premier professional online gaming leagues. >>

Social Marketing | May 05, 2009

Stay in touch with consumers during recession via socnets

New research has found that economic woes are causing consumers to change the way they spend their time, as well as their money. Social networking continues to play a big part in their lives and savvy businesses will be forging relationships now ready for when the economy recovers. >>

Mobile Marketing | May 05, 2009

MMA announces steady rise in membership

The growth in interest in mobile marketing is being reflected in a boost in members of the Mobile Marketing Association which has already added several more members, some of which are big brands. >>

Viral Marketing | May 05, 2009

Jivox launches publisher portal

Online video advertising service Jivox has launched a new portal that could be a benefit to online publishers. The platform allows local media publishers, such as local television news stations or local newspapers, to build online revenue by allowing these publishers to create and manage video campaigns from a single platform. >>

Advertising | May 05, 2009

The display, pharmaceutical connection

Pharma marketers may want to invest a bit more time and effort into the display portion of their online advertising campaigns. According to a recent study from metrics firms comScore and Crossix, as well as Yahoo, online display ads are driving significant traffic to pharma marketers websites. >>

Research | May 05, 2009

Report: Mobile ad spend slows

Over the next few years more marketers will turn to mobile advertising, but the growth rate is expected to quickly begin slowing. According to a recent report from Interpublic's Magna unit in the United State mobile marketers are expected to spend $229 million in the mobile space in 2009, a 26% increase year over year (YoY). >>