BizReport : May 4, 2009 Archive

May 4, 2009 Archive

Ecommerce | May 04, 2009

Localeze offers 'Confidence' score

Local marketers could get a boost from a new Localeze offering. The Localeze Confidence Score launched a few days ago taking up the position of 'more relevant' search results. The tool bases search results on queries from consumers looking for an online business listing. >>

Viral Marketing | May 04, 2009

Are you using video correctly?

More online marketers are turning to online video to engage the sometimes fickle online audience each month. But, are these marketers getting the most from their video campaigns? In many cases no according to Fliqz CEO Benjamin Wayne. Why is that? According to Mr. Wayne it is because marketers still aren't sure what to do with video. >>

Search Marketing | May 04, 2009

Local search hub Centerd offers content-by-intent

Local search is a curious thing. Businesses many times found either by direct navigation or by accident. Local search engine Centerd could change that by offering local search results according to the intent of the query. >>

Ecommerce | May 04, 2009

BoldChat: Live chat fosters positive vibes among online shoppers

Over three-quarters of U.S. shoppers surveyed for BoldChat's research into the effectiveness of live chat technology said the most common reason for initiating the service was when experiencing problems during check-out. >>

Search Marketing | May 04, 2009

comScore: Growth of local search outpacing regular search

According to new figures from comScore, the use of search tools to find local businesses, products or services grew 58% last year to reach an annual total of 15.7 billion searches. >>

Social Marketing | May 04, 2009

U.S. military turns to social tools to find tomorrow's soldiers

The U.S. military is reaching out to "tomorrow's soldiers" by involving themselves in the technology their targets are using to communicate and inform themselves - social networks and social messaging services. >>