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BizReport : Search Marketing : April 02, 2009

Yield Software launches automated suite for SEO/SEM

Online technology company Yield Software has launched a new suite of products for search engine marketing and optimization and is backing up the suite with a free 30 day trial for marketers. The suite, geared for small and medium sized businesses, gives marketers an economical solution to search engine optimization and the problem of lagging traffic.

by Kristina Knight

Yield Web Marketing Suite automates paid search, natural search and landing page optimization in one platform for the Big Three engines - Google, Yahoo and Microsoft Live Search. Including geographical targeting, the suite allows marketers to buy search campaign keywords and optimization from all three search engines or one at a time.

"Search marketing is the most effective way to attract new traffic and revenue, especially in such a tough economy when ad budgets are lean," said Matt Malden, co-founder and CEO of Yield Software. "Because each of the major search marketing components have been treated as separate and distinct disciplines, and with the rise of three separate search engines claiming nearly 100% of the search advertising market, businesses have been forced to piece together a range of address the totality of their Web marketing needs."

For paid campaigns the system continuously optimizes keyword bids and watches the budget. For natural campaigns the suite analyzes content pages for SEO and helps marketers better understand the discipline. The suite also helps marketers optimize landing pages by experimenting and testing different page versions of a landing page to find the right mix.

Tags: landing pages, natural search, organic search, paid search, PPC marketing, search engine optimization, search marketing, Yield Software

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