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BizReport : Viral Marketing : April 16, 2009


VideoEgg launches ad format for blogs

Video advertising network VideoEgg has launched a new ad format, created specifically for in blog advertising. The ad unit appears as a permanent strip across the top or bottom of the computer screen as readers scroll a blog page. The unit stays 'live' until it is closed.

by Kristina Knight

twig.jpgCalled Twig, the ad unit is part of the AdFrames platform from VideoEgg. The platform offers marketers rich media unit varying in size; the units will expand to screen size when rolled over to begin a video clip. The units use a cost-per-engagement (CPE) basis, meaning that until a consumer interacts with, or engages, the ad there is no cost to the advertiser.

The beauty of the Twig ads is that as a user scrolls down the page of a blog, some of which can be quite lengthy, they won't lose the advertisement as it remains static with the top or bottom of the screen. Rather the taking the chance at 'losing' the ad because a consumer scrolls down too far, marketers have a better chance at engaging and then converting the user.

"Twig addresses a key challenge in the online media environment--ads that aren't in frame long enough to drive user engagement," said Troy Young, CMO of VideoEgg. "By offering a unit that's always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetize content. Like everything we do, Twig is performance based and expands to a highly rich full-page experience, so brands love it as well."






Tags: blog advertising, in blog advertising, Twig, video advertising, VideoEgg








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