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BizReport : Research archives : April 30, 2009

Report: Global consumption of media increases

It isn't just consumers in the US or UK who are consuming more media. According to a new report from Accenture, globally more consumers are consuming more media on more devices.

by Kristina Knight

Accenture's second annual Global Broadcast Consumer Survey was released this month and finds that consumers are watching more television channels year over year (YoY) and are watching television on more devices. Overall consumption has increased by about 5% but consumption on alternate devices (computers, mobile devices, etc.) has increased by more than 10% per device.

This is good news for video marketers, but only if the content, ads and platforms are meeting consumers' demands.

"Consumers are making choices based on what they've tried, liked and rejected and are now selecting content and its delivery platforms," said David Wolf, a senior executive with Accenture's Media & Entertainment practice. "If today's content services don't meet consumer expectations, it will be that much harder for providers to sell to them later, even when services improve."

Here are more findings from the report:

• Consumers are more willing to pay for content with subscription models beating out pay-to-play models
• Younger consumers are more willing to pay for content or watch ads in exchange for content than older consumers
• Video consumption continues to grow no matter the platform (television, online, mobile)

Tags: Accenture, online video, television, video advertising, video consumption, video viewership

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