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BizReport : Research archives : April 24, 2009


Recession-hit Brits go online for holiday deals

The British may have been bitten by recession, but that isn't stopping the travel bug biting, too. A new survey from Kayak.co.uk found that the majority of people in the U.K. still plan to travel abroad this year and many will turn to the Internet to find the best deal.

by Helen Leggatt

kayak logo.gifGlobal travel search engine Kayak.com found, in their survey of 1,000 British users of their service, that 85% plan to take a vacation overseas during 2009. Nearly all (92%) plan to search online for the best prices on flights and accommodation and less than 1% planned to visit a high street travel agent. Neither of those figures should be surprising considering those they surveyed.

However, the survey did paint a picture of a society keeping a close eye on their cash. While consumers aren't cutting out vacationing abroad altogether, they are buying with a close eye on budget. Many are trading down the star-rating of accommodation while others are booking off-season or traveling to destinations where the exchange rate works in their favor.

"As a nation we'll always be obsessed with getting away from it all, even when times are tough. In fact, our last survey revealed that nine times out of ten, Brits are more likely to cut back on everyday luxuries than deny themselves some well-deserved time off," said Faisal Galaria, managing director Europe and Asia for Kayak.co.uk..

"Kayak.co.uk traffic is not suffering," he added. "In fact, we're bucking the industry trend and finding consumers are coming to the website more often, spending more time on each visit, and using money-saving tools such as Fare Alerts and Flexible Search. We're seeing Brits will travel once they find the price to fit their budget."






Tags: Britsh, holiday, kayak.co.uk, online search, travel, travel agent








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