RSS feed Get our RSS feed

News by Topic

BizReport : Viral Marketing : April 02, 2009

One more reason to target online video viewers

If you need one more reason to begin targeting online video viewers this could be it: according to a recent comScore Video Metrix report online video viewers are now watching an average of five hours of content each month. With this level of engagement it is now the time for most online marketers to ramp up their interest - and advertising - in online video.

by Kristina Knight

According to the report US consumers viewed more than 13 billion videos in February; although this is technically a decrease marketers shouldn't worry. The decrease was directly related to the shorter month. Google continues to lead the video framework by accounting for more than 41% of online clips viewed. Nearly 100 million consumers are now watching videos on Google properties.

However, Hulu is a fast rising site, making it into the top five most trafficked video hubs for February with more than 332 million video clips served. That is a 33% increase. Also in the top five were Fox Interactive websites (5.3 billion videos served), Yahoo Sites (462 million video clips) and Microsoft Sites (332 million video clips).

Hulu also saw the largest increase in unique users with 34 million unique users logging on to view just under 10 clips for the month. Comparatively Google, which still leads the category, saw 99 million consumers log on to view 53.8 clips.

While Google continues to be the clear winner in video consumption, as with search consumption, it is also clear that other hubs are gaining ground. Hulu's sharp rise is likely due to their SuperBowl commercial, but the hub is also serving a large amount of full-length content from traditional television and cable networks. By offering consumers a way to watch their favorite shows when they want to watch Hulu is carving out a niche market for themselves.

Tags: comScore Video Metrix, Google, Hulu, online video, video advertising

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.