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BizReport : Email Marketing : April 29, 2009
MessageLabs: Spam reaches 19 month high
A new report from MessageLabs holds more bad news for legitimate email marketers: spam levels are now about the 85% mark. This is a 19-month high and not good news for email marketers. The higher the spam levels go the more resistant consumers are to opening any type of advertising message.
Researchers found that the spam level reached 85.3% in April, a 9.6% increase over March numbers. At this time one in every 304 emails contain malware and one in every 404 emails is a phishing attempt according to researchers.
According to the MessageLabs report image spam continues to see an increase; images carrying spam content had been on the decrease to this point but spammers are now finding ways to use images to get around consumers' spam filters. Many of these image spammers are hosting the images on Chinese based domains. There are fewer restrictions for spammers in many countries outside the US.
Redirects are another way spammers are getting to the consumer base. MessageLabs has seen an increase in redirected links which take consumers from legitimate looking websites to spam sites filled with malicious content which can then harm users' computers.
You can download the full April 2009 report here.
Tags: email marketing, image spam, malware, MessageLabs, spam, spam filter, spam threats
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Comments
Spammers have destroyed e-mail as a useful, reliable means of communication. *Many* legitimate e-mails are now never reaching their destination. The FTC who's supposed to be enforcing the pathetically weak spamming "laws" is doing next to nothing about the problem. Me and many others don't trust e-mail now, and never will again unless something serious is done to get criminal spammers off the internet. I know that will never happen.
Posted by: Fred on May 1, 2009 16:26
Spammers have destroyed e-mail as a useful, reliable means of communication. *Many* legitimate e-mails are now never reaching their destination. The FTC who's supposed to be enforcing the pathetically weak spamming "laws" is doing next to nothing about the problem. Me and many others don't trust e-mail now, and never will again unless something serious is done to get criminal spammers off the internet. I know that will never happen.
Posted by: Fred on May 1, 2009 16:28
Spammers have destroyed e-mail as a useful, reliable means of communication. *Many* legitimate e-mails are now never reaching their destination. The FTC who's supposed to be enforcing the pathetically weak spamming "laws" is doing next to nothing about the problem. Me and many others don't trust e-mail now, and never will again unless something serious is done to get criminal spammers off the internet. I know that will never happen.
Posted by: Fred on May 1, 2009 16:29
Apologies for posting it 3 times. It didn't appear to be working so I kept trying. :(
Posted by: Fred on May 1, 2009 16:31