News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore: Twitter not teeming with teens
First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds.
While many (about 200 million at the last count) can appreciate the attraction of Facebook for keeping up with friends and family, and can see how that would appeal to older generations - what about Twitter? Where does the fast-moving, micro-blogging tool fit in?
I admit, I was surprised to find that Facebook isn't the only social media that is attracting mums, dad, grandparents and, quite possibly, great-grandparents - it seems Twitter's maturing quickly, too. Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over.
Not exactly teeming with teens, is it? Why?
One reason for the rise in older Tweeters could be its increasing use within the business environment. British businesses have recently witnessed a big rise in the adoption of the micro-blogging platform, many having signed up within the last couple of months. In addition, recent figures from Nielsen found that many older users tweeted only while at work and 35% accessed Twitter from home only.
Of course, it could be that what we're seeing from the graying of social media is that early adoption of new technology isn't always limited to youngsters. After all, any 50 year old nowadays will have been using the Internet since the age of 35 and has, most likely, integrated it into their daily lives both at work and at leisure.
Are we seeing the death of the age-based early adopter demographic? Societrends' Nick Barron believes so. "We're seeing the destruction of the early adopter demographic, or at least the shifting of it from a group defined by age to a group defined by education and professional status," he recently wrote on his blog.
comScore's Sarah Radwanick agrees. "Not only teenagers and college students can be counted among the "technologically inclined," which means that trends are much more prone to take off in older age segments than they used to," she wrote on the comScore blog announcement. "And with those age 25 and older representing a much bigger segment of the population than the under 25 crowd, it might help explain why Twitter has expanded its reach so broadly so quickly over the past few months."
- Tapjoy reveals mobile habits of traveling consumers
- Product reviews on Facebook more trusted, influential than on other social media
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make...
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...