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BizReport : Internet : April 30, 2009


CES: Consumers want Internet access via their TVs

The practice of surfing the Internet while sat in front of the television has been steadily increasing and so the convergence of PCs with TVs seems inevitable. A study released this week by the Consumer Electronics Association concludes that consumers are already showing an interest in Internet-enabled televisions.

by Helen Leggatt

cea logo.jpgThe CEA's's study, "Net-Enabled Video: Early Adopters Only?", found that almost half (48%) of the potential audience for Internet-enabled televisions are considering purchasing one in the next 12 months.

It seems Internet surfers would welcome ridding their devices from their laps while sat in front of the television. The top benefits of Internet-enabled television cited by respondents was having anytime-access to content and being able to access both the Internet and television programs simultaneously.

Those online activities that are most likely to migrate from the computer to the television are watching online video (62%), sourcing up-to-the-minute weather information (59%) and playing online games (57%), found the CEA's study, conducted in December last year.

"As we saw at the 2009 International CES, Internet-enabled devices are taking the consumer technology experience to the next level, and nowhere is this more pronounced than with television," said Shawn DuBravac, the CEA's economist and director of research. "Consumers want more from their TV experience and marrying traditional television with Internet access is providing the next frontier of the television experience."

At the aforementioned CES, held in Las Vegas in January, LG, Samsung and Toshiba all announced their aim to integrate Internet services into televisions and many of the big television players announced signings with YouTube or Netflix.






Tags: CES, Internet-enabled, online games, online video, PC, television, TV, weather








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