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BizReport : Advertising archives : April 10, 2009

Can video save newspapers?

Video may have killed the radio star but it might save another - newspapers. Newspapers seem to be turning to video to save their online skins. News broke earlier this month that many large daily papers were folding their daily operations; many more have turned to online-only issues. However a new report from Brightcove shows that even amidst these cutbacks newspapers are still spending large amounts - on online video.

by Kristina Knight

Researchers looked into how 187 newspaper websites were using content and found that total uploads of video increased 1500% in 2008. In 2007 newspapers averaged 186 video uploads to the Brightcove video platform each month. In 2008 that number increased to more than 630 video uploads per month.

With more videos being uploaded by newspapers, consumers are also downloading more clips. In 2008 video streams increased by about 35% each quarter to reach more than 42 million streams during Q4 2008.

The question is will newspapers be able to capitalize enough on the revenue from online video to remain viable?

"While the data and trends point to many positive signs, the question remains whether newspaper publishers will be able to ramp their digital initiatives and evolve their operations in time to save their businesses and ensure a growth position when they come out on the other side of the current recession," was written on the Brightcove company blog.

Tags: Brightcove, newspapers, online newspapers, online video

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