Burst Media: Coupon use up 34%

If you aren't using online coupons to entice consumers yet, you could be missing out. According to a new report from Burst Media consumers are now using coupons 34% more often than just six months ago. Researchers further found that 70% of women report they would print and redeem an online coupon if they are interested in a product.

by Kristina Knight

"The use of the Internet as a source for coupons has soared," said Chuck Moran, VP of Marketing for Burst Media. "The advantage of Internet coupons over their paper counterparts is that advertisers can more finely target their offers - whether through content, geographic or even behavioral targeting. Additionally, the immediacy and ability to measure performance on the Internet allow marketers to run last minute promotions and react to changing market conditions."

The Sunday newspapers are still the most turned to source for coupons but online coupons are becoming more popular as consumers find hubs for coupons where a simple point-and-click can get them a good discount. Consumers are also taking advantage of in-store dispensers (5%) and magazines (2%) to find good coupons.

However, online coupons give marketers a better return on investment. Why? Because online coupons not only help to entice purchases but online coupons can be tracked so that marketers not only know that coupons are being clipped by that they are actually being redeemed. In some cases marketers can even determine where coupons are most likely to be redeemed, which could help with future cooperative efforts between marketplaces and marketers.

Tags: Burst Media, online couponing, online coupons, online shopping

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