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BizReport : Social Marketing : April 15, 2009

Buddy Media's Builder could help app-vertise

A new social tool could help marketers better create and manage online campaigns. Buddy Media's new Builder tool is, thus far, the only social media development platform; it allows social campaigns to be branded and rapidly deployed across all social networks.

by Kristina Knight

Builder is a way for marketers to quickly develop a social campaign and then quickly deploy app-vertisements across platforms. By making this a cross platform tool social marketers can engage users across a variety of social networks rather than being grounded to one or needing to alter the ads for each social network.

Michael Lazerow, CEO of Buddy Media said, "Because Buddy Media's Brand Advocate Process has been built upon on a solid technology foundation, we can efficiently respond not only to growing demand and shifting client needs, but also to industry and technology changes as they occur. With the development platform we have a robust toolbox that gives brands a full suite of social media tools to reach and engage consumers, measure success, and manage social media campaigns."

The platform allows for app-ads to be launched and even changed through the single platform. Marketers can also easily track and monitor how and where consumers are engaging and make adjustments as needed if a campaign is not resonating with a user group.

Tags: app ads, app-vertising, Buddy Media, online advertising, social marketing, social networks, viral ads

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