BIGresearch: 1 in 5 plan to shop online for Mother's Day gifts

Mother's Day is just around the corner and retailers are gearing up for the increased spending on gifts. However, research suggests that spending will drop over 10% compared to last year.

by Helen Leggatt

bigresearch logo.gif BIGresearch's survey for the National Retail Federation found that, on average, consumers plan to spend $123.89 on Mother's Day this year, down nearly 11% from $138.63 last year.

However, of the 18.2% who plan to purchase their gift online, two-thirds expect to spend the same as last year and almost 15% intend to spend a bit more, vs. 7.2% of consumers across all channels.

"No one will forgo celebrating Mother's Day because of the bad economy, but they will put careful thought into what they buy and how much they spend," said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. "Moms will understand that kids may be spending on a budget, so inexpensive, personal gifts will go a long way."

Most mothers will receive flowers, but other popular gifts include a family outing, such as dinner, clothing, jewelry and gift cards, found the survey.