Ask.com, Anchor Intelligence partner for search ad solution

IAC search engine Ask.com has partnered with metrics firm Anchor Intelligence for an advertising measurement solution. The partnership will see Anchor Intelligence providing Ask.com with the ability to reduce non-billable traffic so that vertical marketers receive improved performance.

by Kristina Knight

Traffic will be scored by ClearMark according to quality; this gives advertising networks and search engines the ability to maximize click values. To do this, Anchor utilizes spam traps, honeypots and stealth service to identify compromised clicks and machines so that malicious use is decreased.

Mark Stockford, CIO, Ask.com said, "Through our partnership with Anchor Intelligence, Ask.com can further apply these fundamental priorities to the experience of our advertising customers. This move demonstrates Ask.com's commitment to providing advertisers across the marketplace with the most valuable, impactful, and reliable advertising traffic available online."

According to the latest Click Fornesics report click fraud reach 17% in Q4 2008; during that time traffic from botnets accounted for about 30% of click fraud. Year over year that is an increase of 10%. Click fraud continues to be the leading impediment for most search marketers; platforms like that from Anchor Intelligence offer search marketers another level of defense against click fraud and botnets.

Anchor Intelligence is a traffic quality solution provider for search engines and advertising networks.

Tags: Anchor Intelligence, Ask.com, ClearMark, click fraud, click values, search marketing, search traffic