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BizReport : Advertising archives : April 21, 2009

AdJuggler announces "pay as you go" pricing model

A "pay as you go" pricing model is now being offered by online ad management firm Ad Juggler, in an attempt to give smaller companies more campaign flexibility.

by Helen Leggatt

Instead of being locked in to long-term contracts or monthly minimums, advertisers now have the flexibility to adjust their campaigns according to their needs. AdJuggler, who is claiming the pricing model as an industry first, say their new pricing model "lowers the barriers of entry for enterprise level ad management platforms".

In an announcement today, David Waldack, VP of sales and business development for AdJuggler, said he felt the industry wasn't offering the flexibility online advertisers needed to fine tune their campaigns and achieve ROIs. The "pay as you go" pricing model is particularly in demand in today's economic climate as advertisers need to be able to respond to often unforeseen business and budget challenges while maximizing revenues.

"With AdJuggler's on-demand pricing, we are making it easier to serve ads and providing customers with the flexibility to adjust their needs when and if their business strategies and campaign sizes change."

Last year proved to be AdJuggler's most profitable in its 10 year existence, with revenue growth of more than 50%.

Tags: ad management, AdJuggler, flexibility, on-demand pricing, online advertising, pay as you go, ROI

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