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BizReport : April 30, 2009 Archive

April 30, 2009 Archive

Internet | April 30, 2009

CES: Consumers want Internet access via their TVs

The practice of surfing the Internet while sat in front of the television has been steadily increasing and so the convergence of PCs with TVs seems inevitable. A study released this week by the Consumer Electronics Association concludes that consumers are already showing an interest in Internet-enabled televisions. >>

Mobile Marketing | April 30, 2009

Study finds smartphone users engage with mobile web ads

A recent study into the usage patterns of smartphone users in the U.S. found that their devices were increasingly being absorbed into the very fabric of their day to day lives and that these users were taking action on mobile web ads. >>

Ecommerce | April 30, 2009

New data shows rise of online-only catalogs

New data from the National Directory of Catalogs holds few surprises. The number of catalogs available in print-only format has dropped and the number of online-only format catalogs has risen. >>

Advertising | April 30, 2009

Nielsen Business Media taps AdGent 007 to monetize traffic

AdGent 007 has entered into a partnership with Nielsen Business Media to monetize traffic to several sites in the ProNet network. ProNet is Nielsen Business Media's professional network of sites reaching an international readership from the UK to Canada. >>

Advertising | April 30, 2009

AdsDAQ launches real time inventory bidding

If you're tired of being outbid or needing to up advertising bids within a few seconds because information is delayed, a new offering from ContextWeb's ADSDAQ Ad Exchange could help. The platform has launched real time bidding for advertising agencies and networks taking bids down to 100 milliseconds. >>

Research | April 30, 2009

Report: Global consumption of media increases

It isn't just consumers in the US or UK who are consuming more media. According to a new report from Accenture, globally more consumers are consuming more media on more devices. >>