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BizReport : April 28, 2009 Archive

April 28, 2009 Archive

Ecommerce | April 28, 2009

Ryanair crashes to bottom of website usability survey

Ryanair, the Irish low-cost airline currently hitting the headlines for entertaining the possibility of a 'fat tax' on overweight passengers, has come bottom of Webcredible's latest annual Flights Online Report. >>

Research | April 28, 2009

Neuro-marketing firm measures consumer response to coupons

The same neuro-marketing firm that analyzed brain-wave activity to improve marketing to gamers has now turned its attention to coupons. NeuroFocus studied consumer response to online and offline coupons to give them a better understanding of how people respond. >>

Research | April 28, 2009

ForeSee Results: Good online experience paramount for non-profits

If there was ever a time that non-profits needed to smarten up their web presence it's now, as many struggle to keep their heads above water in a choppy economy. >>

Search Marketing | April 28, 2009

NetElixir: Clicks throughs up though paid search is down

A new report from NetElixir finds that year over year paid search is down but search marketers may not be noticing. That is because click throughs are up for the same periods. Researchers found that compared with Q1 2008, the volume of paid search clicks were down 9% and the cost per click decreased 7%. >>



Advertising | April 28, 2009

Report: Consumers more engaged with verticals

Are you getting the most from your advertising network? According to a recent comScore report consumers viewing ads from vertical advertising networks are more engaged than average consumers. Researchers found that users are more deeply engaged with the content categories in these networks. >>

Research | April 28, 2009

1 in 10 kids addicted to video games

An Iowa State University professor has found that one in ten gamers aged 8 - 18 are pathologically addicted to video games. >>