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BizReport : April 27, 2009 Archive

April 27, 2009 Archive

Social Marketing | April 27, 2009

Magazine sells sponsorship of Facebook Page news tab

Celebrity gossip magazine Us Weekly has become one of the first to sell inventory on its Facebook Page, opening up more possibilities for brands to monetize their presence on the social networking site. >>

Search Marketing | April 27, 2009

Econsultancy: Marketers continue to invest in SEO

According to a report published earlier this month by Guava and Econsultancy, companies are continuing to invest in search engine optimization with over half expecting an increase in their budgets this year. >>

Social Marketing | April 27, 2009

Ad-ology: SocNets influence patients

According to a new report from Ad-ology, social networks are impacting nearly half of recent hospital/urgent care patients, especially in the younger demographics. Researchers have found that 40% of the general patient population and half of 25-34 year olds are impacted by social media. >>

Social Marketing | April 27, 2009

Hitwise: Time spent with online retail decreasing

New research from Hitwise shows that consumers are logging on to be entertained and to socialize rather than to shop, illustrated by a drop in the amount of time spent with online retail and a rise in the amount of time devoted to online media. >>



Blogs & Content | April 27, 2009

Widget network Clearspring launches ConnectedAds

There is a new service in the widget space that will likely change the way online marketers and content providers look at widget advertising. Widget network Clearspring has launched ConnectedAds. The platform gives marketers the ability to measure how far content embedded in widgets is going. >>

Mobile Marketing | April 27, 2009

Research: Mobile 30% slower than Web

Online metrics firm Gomez and mobile web domain registrar domMobi have release a new study indicating that mobile web browsing is 30% slower than typical online browsing, a finding that should have mobile marketers changing their tune a bit about what should be placed online and what should be placed in the mobile space. >>