BizReport : April 23, 2009 Archive

April 23, 2009 Archive

Search Marketing | April 23, 2009

Click Forensics: Q1 sees click fraud fall

There is good news and bad news for pay per click marketers and search consumers: the number of click fraud reports are down but click fraud is now beginning to morph. According to the latest research from Click Forensics, Q1 2009 saw click fraud decreased from an all-time high of 17.1% (Q4 2008) to 13.8%. >>

Blogs & Content | April 23, 2009

Report: Engagement deepens with social, video content

No one can argue that the Internet hasn't changed over the past fifteen or so years, but some would say that not much has changed since the turn of the century. A new report from Nielsen disputes that, finding that engagement levels have changed greatly, in large part due to the advent of online video and social networks. >>

Advertising | April 23, 2009

Study: Branded campaigns raise ROI, decrease competitor sales

Online ad network Brand.net has release a new study showing the connection between well planned online ad campaigns, offline sales and decreased competitor sales. Results from the SalesLink study find that the online campaign for an AdAge50 CPG brand not online drove offline sales but also increased ROI by 200%. >>