BizReport : April 17, 2009 Archive

April 17, 2009 Archive

Social Marketing | April 17, 2009

Measure Twitter effectiveness by tracking retweets

Many marketers are finding it hard to measure, and therefore justify, social media. But with Twitter, at least, there's a way to track the effectiveness of your tweets - by tracking retweets. >>

Search Marketing | April 17, 2009

Google introduces one-line sitelinks

Google's blog today carries the formal announcement of one-line sitelinks, scaled-down versions of the two-column link display usually reserved for the top listed search result. >>

Mobile Marketing | April 17, 2009

Look for performance based mobile ads from JumpTap

Mobile search and advertising firm JumpTap has launched a new ad unit based on performance levels. tapMatch is a pay per click offering that gives mobile marketers the ability to target ads based upon mobile pages by keyword, content, location and demographic. >>

Advertising | April 17, 2009

New Quantcast tool to enhance segmentation

Audience segmentation is the latest buzz phrase to hit online marketers. Rather than target ads based on age or content, segmenting the audience allows marketers to target within specific targeting categories. A new tool from Quantcast could help marketers increase the segmentation of their marketing campaigns. >>

Research | April 17, 2009

comScore: US Hispanic online population reaches milestone

February 2009 marked a first for the online marketplace. For the first time the US Hispanic online population reached 20.3 million unique users; that is 11% of the total US online population. The Hispanic audience segment is now growing faster than the total US online population by half. >>