BizReport : April 15, 2009 Archive

April 15, 2009 Archive

Blogs & Content | April 15, 2009

WebTrends: Larger companies yet to embrace Twitter

Sometimes it feels like the Internet has gone Twitter mad and barely a day goes by without a business publication featuring an article on how or why or when or even if the micro-blogging tool should be used for marketing purposes. Companies who are yet to embrace Twitter could be forgiven for thinking they are alone in the corporate universe. They're not. >>

Ecommerce | April 15, 2009

Encourage customers to contribute reviews

So, you've made the leap and added user reviews to your website but you're starting from scratch and need to get those reviews rolling in, how do you go about it? >>

Advertising | April 15, 2009

Burst Media supersizes ads

A new ad unit available from online media and technology company Burst Media may help marketers grab the attention of consumers. The super-sized advertising unit is a full half page and is designed to give brand marketers the utmost visibility. The ads are being launched across the Burst Media network. >>

Email Marketing | April 15, 2009

Goodmail ads video to certified programs

Certified email provider Goodmail has added video to its repertoire. The opt-in email service is among the first email services to add certified video in email options for marketers. AOL is the first email provider to implement the service; several senders including Country Music Television, DailyCandy and iVillage have signed on. >>

Social Marketing | April 15, 2009

Buddy Media's Builder could help app-vertise

A new social tool could help marketers better create and manage online campaigns. Buddy Media's new Builder tool is, thus far, the only social media development platform; it allows social campaigns to be branded and rapidly deployed across all social networks. >>

Email Marketing | April 15, 2009

Make unsubscribing from email easy

Consumers are increasingly hitting the "Report as Spam" button when they receive email they perceive to be irrelevant, intrusive or simply lacking in value. To avoid being reported, marketers must make unsubscribe functions obvious and up-front, say email marketing experts. >>