April 14, 2009 Archive

Social Marketing | April 14, 2009

comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds. >>

Research | April 14, 2009

Report: Young and wealthy consumers seek tax help

As the taxman looms in the near distance, Americans are frantically tracking down receipts and making last minute calls to their CPA or a professional tax service like H&R Block. Surprisingly, though, only a small percentage of consumers are turning to online applications for tax preparation help. >>

Advertising | April 14, 2009

Connectual to help marketers better connect

Advertising veteran Aaron Goldman has launched a new company called Connectual; the company is said to help marketers and businesses delve through the myriad marketing solutions available to better connect with the platforms which could be of the most help. The company will connect marketers with agencies, media companies and tech providers. >>

Ecommerce | April 14, 2009

Even recession can't stop impulse purchases

Despite the recession and an increase in making shopping lists to help them stick to a budget, some consumers can't quell the urge to make impulse purchases, according to a new report from retail consulting firm Miller Zell. >>

Mobile Marketing | April 14, 2009

comScore: Mobile broadband hits slump

Q4 2008 saw the first slump for mobile broadband providers. As the bad news about the economy continued, consumers began heavily cutting back - and mobile broadband subscriptions were among the first cuts. According to a recent comScore report mobile subscribers grew only 5% for the quarter. >>

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