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BizReport : April 10, 2009 Archive

April 10, 2009 Archive

Social Marketing | April 10, 2009

Should customer service Twitter?

If you're wondering how best to use the micro-blogging Twitter interface, here is an interesting idea: as a customer relations tool. This week three large corporations launched Twitter pages on their websites specifically for customer relations. Qwest Communications International, Comcast, The Travel Channel and Starbucks are among the first companies to use the social feature this way. >>

Advertising | April 10, 2009

Can video save newspapers?

Video may have killed the radio star but it might save another - newspapers. Newspapers seem to be turning to video to save their online skins. News broke earlier this month that many large daily papers were folding their daily operations; many more have turned to online-only issues. However a new report from Brightcove shows that even amidst these cutbacks newspapers are still spending large amounts - on online video. >>