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BizReport : April 6, 2009 Archive
April 6, 2009 Archive
Advertising | April 06, 2009
AdSense units stream Tweets
The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. >>
Advertising | April 06, 2009
Online ads fade into background
A study that measured advertising effectiveness throughout multiple media using AdWorks methodology and eye-tracking software has found ads in magazines and on television are more effective than those online. >>
Law & Regulation | April 06, 2009
New law halves Sweden's Internet traffic
One of Europe's most Internet-enabled countries has witnessed a sharp decline in traffic following the introduction of an online copyright law. >>
Advertising | April 06, 2009
Burst Media: Coupon use up 34%
If you aren't using online coupons to entice consumers yet, you could be missing out. According to a new report from Burst Media consumers are now using coupons 34% more often than just six months ago. Researchers further found that 70% of women report they would print and redeem an online coupon if they are interested in a product. >>
Email Marketing | April 06, 2009
Spam increases for Google's Postini unit
According to a recent report spam levels from January to March 2009 have increased for those using Google's Postini message and virus protection service. The report finds that Postini has seen spam emails increase to about 57 emails per day from mid-March to April. >>
Advertising | April 06, 2009
WeddingMapper.com debuts auction based ad platform
Despite the down economy there is one spending category that likely won't take a tremendous hit in the coming year: weddings. Why? Because women plan for their big day for years and simply aren't willing to skimp. To that end online wedding planning site WeddingMapper.com has launched an auction based advertising platform which could help wedding-based businesses stay afloat. >>
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