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BizReport : April 3, 2009 Archive

April 3, 2009 Archive

Research | April 03, 2009

Report: Internet ad revenues outstrip radio

Revenues from Internet advertising surpassed those from radio advertising last year, according to the recently released 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseCoopers. >>

Advertising | April 03, 2009

U.K. leads the way in online advertising

Despite the overall advertising spend in the U.K. falling 3.5% to $25.7 billion in 2008, online advertising spend experienced growth - the only marketing medium to do so. >>

Trends & Ideas | April 03, 2009

Study: Youngsters get hip to coupon clipping

Clipping coupons from newspapers remains a popular activity, and more than 90 million Americans, or 78% of retail shoppers, continue to clip paper coupons. However, younger consumers, seeing the money-saving benefits of coupons, aren't stung with the stigma of using coupons and are looking to the Internet. >>