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BizReport : Research : March 24, 2009


Survey: British shoppers to spend more online this Christmas

It's never too soon to start contemplating Christmas, and where better to start than looking at some online spend predictions for the coming year. A recent survey from British e-business consultancy Logan Tod is forecasting that consumers in the U.K. plan to increase their online shopping this year.

by Helen Leggatt

Logan Tod's third annual Online Shopping Index reveals that 53% of British consumers surveyed are planning to spend more of their recession-hit income online this Christmas. According to Chief Executive, Matthew Tod, "online retailers can look to see a sustained growth level as consumers continue to adopt the habit of online shopping".

Over the next 12 months, almost two-thirds (65%) of consumers said they plan to increase their spending, with those in the 45+ age bracket driving growth as their online confidence grows.

In times of financial hardship, many will be turning to the Internet to save money, coupled with the convenience of shopping from home. Low-cost delivery options (71%) and money saving promotions (67%) are just two factors that will drive online sales, found the Index.

Good customer service is also attracting shoppers. "Eighty-nine per cent of those consumers we questioned felt that online service is getting better - this shows that the work being done to improve the customer experience is being noticed, and is one of the reasons why the public continue to vote with their money," said Tod.

Tags: British, Christmas, customer service, Logan Tod, low-cost delivery, money-saving, online shopping index, online spend, promotions, U.K










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